Technological advancements are being kicked into high gear. Finding someone - centenarians excluded - without a phone and social media app installed on it is as rare as hens’ teeth. All registering with social media are asked to agree with a terms of service and conditions (ToS) agreement that is intentionally long to discourage readers. This can lead to some interesting, yet unsurprising, outcomes- a study in 2016 found that over 500 participants unwittingly agreed to give their first born to the company overlords. Whilst the Rumpelstiltskin-esque demand would never hold up in court, it does show how eager we are to throw away our rights signing online contracts, without bothering to see what we're giving away.
During the Dotcom bubble, Google had to change its revenue source to keep its head above water. The method they chose set the example for all future tech giants and created a very lucrative business model. Before 2002 Google used the data, it gathered from search requests, to improve the search engine itself. With every search, there was a behavioural data surplus that remained unused. This previously "surplus" data now makes up 86% of Google's livelihood, and similar practices can be found at other tech companies. User’s accumulated data over the years has proven to be a gold mine for tech companies, but at what point did they inform users? ...continue reading "The terms and conditions of your Social Contract"